Celebrating British wool Brands

Charl Knitwear and Lochcarron of Scotland at the Drapers Sustainable Awards

Sustainability has become an increasingly vital factor in the fashion industry. As consumers become more conscious about the environmental impact of their choices, brands are embracing greener practices and materials. Last week, the prestigious Drapers Sustainable Awards recognised the remarkable efforts of various fashion labels striving for a greener future. Among the shortlisted brands, two incredible British wool brands, Charl Knitwear and Lochcarron of Scotland.

Knitting Together Sustainability with Style

Charl Knitwear, a British brand known for its luxurious knitwear, has successfully combined sustainability and style. Established in 2019, by Frankie Davies. The Norfolk Gansey project only uses British wool. The brand embraces a transparent supply chain, ensuring ethical practices from the farm to the final product. This dedication to sustainability has earned Charl Knitwear a well-deserved spot on the Drapers Sustainable Awards shortlist, in the One to Watch category.

What sets Charl Knitwear apart is its innovative approach to design. Each garment is meticulously crafted, emphasising durability and longevity. By creating timeless pieces that exceed fleeting fashion trends. Charl Knitwear promotes slow and conscious consumption, each piece is never rushed – “not ready until they are ready”. Through their exquisite craftsmanship, they encourage consumers to invest in high-quality, sustainable fashion that lasts.

Reviving Tradition with Sustainability

Lochcarron of Scotland, another British wool brand recognised at the Drapers Sustainable Awards last week. Exemplifies the intersection of heritage and sustainability. With a rich history dating back to 1947, the brand has preserved traditional craftsmanship while incorporating ecological practices.

Over a two year period, Lochcarron of Scotland researched and developed to convert their key premium kilt cloth to use British wool. They are the only tartan manufacturers to use certified British wool. Spearheading the Tartan industry to meet the demand of consumer interest in provenance.

The brand’s commitment to promoting heritage and maintaining age-old techniques demonstrates that sustainability and tradition can coexist harmoniously.

Lochcarron of Scotland’s inclusion on the Drapers Sustainable Awards shortlist signifies the fashion industry’s recognition of the importance of preserving cultural heritage alongside ecological considerations. By highlighting the brand’s sustainable practices, the awards shed light on the potential for innovation within traditional industries.

Inspiration for a Greener Future

The recognition of Charl Knitwear and Lochcarron of Scotland at the Drapers Sustainable Awards serves as a reminder of the positive changes happening within the fashion industry and the increased awareness of using British wool. By showcasing these brands’ commitment to sustainability and innovation, consumers are encouraged to make conscious choices when it comes to their fashion purchases.

Supporting local brands like Charl Knitwear and Lochcarron of Scotland not only promotes sustainable fashion but also bolsters the local economy and helps preserve traditional crafts. These brands demonstrate that sustainability can be incorporated into every aspect of the fashion supply chain without compromising on quality or style.

As consumers, we have the power to shape the fashion industry’s future. By choosing brands that prioritise sustainability, we send a powerful message that environmental consciousness is a vital aspect of fashion. Let the recognition of Charl Knitwear and Lochcarron of Scotland at the Drapers Sustainable Awards inspire us to make thoughtful choices, supporting brands that prioritize both style and sustainability.

Full list of 2023 Award Winners available here.