Ewe-niquely British: Flock to Fashion
We will be holding a fashion show during each day of the Royal Highland Show. Showcasing the best of British wool across a range of renowned Scottish brands.
Taking place Thursday 22nd to Sunday 25th June at Ingliston, at 2pm. The “Flock to Fashion” shows will feature models, all with an agricultural background, to debut the latest collections from brands such as Harris Tweed Hebrides, Lochcarran of Scotland and Eribé Knitwear.
Shopping more Sustainably
Encouraging consumers to commit to making a positive impact on the environment and supporting local industries by pledging to shop more sustainably and prioritise British wool products.
By choosing to buy British wool, you are not only investing in high-quality and durable products, but also contributing to the growth of a sustainable and ethical industry.
British wool is known for its exceptional warmth, breathability, and natural properties. That make it an ideal choice for a wide range of products, from clothing and blankets to carpets and upholstery. Moreover, by opting for locally sourced wool, your reducing the carbon footprint associated with long-distance transportation and supporting the livelihoods of British farmers and artisans.
Scottish Showcase
In addition to the fashion show, British Wool will have a dedicated stand in the retail area. Giving attendees the chance to browse locally sourced woollen products. From stylish knitwear to luxurious blankets. There will be a trove of goods available for those seeking high-quality wool furnishings and fashion.
Graham Clark, Marketing Director at British Wool, said:
“The fashion show is a chance for us to highlight Britain’s rich textile heritage and the timeless appeal of British wool. It’s a brilliant opportunity to bring together iconic Scottish brands – from the traditional elegance of Harris Tweed® to the contemporary pieces from Eribé Knitwear, as well as other British brands such as Peregrine, Glencroftand Aubin. It’s an event not to be missed.
“We’re thrilled to have members of the public that have strong links to farming take to the runway as our models. It infuses the show with a genuine connection to the heritage of wool and the industry, something that we aim to champion.
“We’ll also have some exclusive show offers for visitors to shop the brands and support local British farmers in the process.”
Royal Highland Show
The Royal Highland Show takes place on Thursday 22nd – Sunday 25th June at Ingliston.
Visitors will have the chance to see the World Shearing Championships, sample delicious local food and drink at Scotland’s Larder, and see some live music at the Royal Highland Hoolie.
Tickets to The Royal Highland Show can be purchased here
