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Looking for Wool Carpets

With lots of different varieties, options and prices, it’s often difficult to know what to look for when choosing a new carpet. Even more so when choosing a wool carpet.

Here are five reasons why carpets made from British wool are the best.

It’s fire-resistant

Wool carpets are naturally fire-resistant, which means safety for loved ones and peace of mind for you.

It’s hard-wearing

A British wool carpet will bounce back quickly and keep its shape for longer than any other carpet. This means it’s ideal for busy areas in your home.

It’s easy to clean

Wool carpet is easy to maintain, offering natural resistance to spills, so there’s no need to use harsh chemicals, such as bleach, for cleaning.

It’s sustainable

Wool is grown, not made in a lab, so won’t end up in landfill.

It’s hypoallergenic

Wool acts as a natural air filter, which means it’s perfect for anyone suffering from allergies or breathing conditions.


When shopping for a British wool carpets make sure you look at for the following things.

Firstly always look for our Shepherd’s Crook logo, this ensures that each carpet has been vetted through the entire supply chain to ensure that it has a high British wool content and can be traced back to our British sheep farmers.

You can also look for the following brands; Alternative Flooring, Brintons, Brockway, Wools of Cumbria and Wool Britannia by Manx Tomkinson.

But the most important thing is to ‘Insist on British wool’.


Is wool or synthetic carpet better? We’ll go with British wool every time because we know it performs.

Interested in finding out why wool can perform in this way?

Read about the science behind our amazing fibre. You can also find your local carpet shops using our stockist locator.