Newness to the Shepherds Crook Family
The Shepherds Crook, a symbol of quality and tradition. And has long been a cornerstone for brands committed to using sustainable, high-quality British wool in their products. The iconic Shepherd’s Crook logo, representing authenticity and a deep connection to the British sheep farmers across the UK.
A new fresh wave of brands have joined the British Wool family during 2024 so far. And all proudly displaying the Shepherd’s Crook logo on their products.
OUBASElevating Everyday Luxury OUBAS, pronounced ‘oo-bas’, known for its luxurious knitwear. OUBAS was founded in 2012 and based on the edge of the English Lake District, in the small market town of Ulverston. The brand epitomises itself for understated elegance. They are committed to sourcing locally grown wool and embracing the transparency from farm to final product. Ultimately, ensuring that each piece of knitwear is not only stylish but also ethically produced. They also offer a knitwear repair service, to help make your favourite knitwear last for years. Their skilled artisans are here to help. And have decades of experience in handling delicate knit fabrics, and take pride in providing professional and meticulous repair work that restores your knitwear. |
 |
Puffin PackagingGuaranteed 100% British wool packaging For thousands of years, sheep have thrived against the elements, their wool coats protecting them from the extreme cold and heat. So using the greatest natural insulator on Earth and working with British farmers is key at Puffin Packaging. Puffin Packaging is revolutionising the packaging industry with eco-friendly solutions. Committing to using British wool creates a sustainable insulation materials for packaging, whilst guaranteeing that only 100% British wool is used unlike others on the market.
|
 |
MerrickGrassroot project using 100% Scottish Blackface wool From farm to luxury clothing design: they have created a sustainable knitwear brand using 100% Scottish Blackface wool. In autumn 2021, the Galloway & Southern Ayrshire UNESCO Biosphere launched its Blackface wool pilot project. Aiming to explore new uses for wool from an iconic Scottish breed at a time when the market value of Blackface fleece had reached historic lows. The project won funding from the Blackface Breeders’ Association and we, British Wool, helped the project source 1,000kg of finest grade fleece produced within the Biosphere region. And created and tested a range of prototype knitted garments. Collaborating, with ourselves, Stoll GB’s Knit Design Centre, and brand innovation hub Knitlab North to produce a knitted gilet, jumper, cardigan, and coat. |
 |
Lamb CosyA Practical Solution for Farmers Lamb cosies are made using 100% locally sourced British wool. These lamb jackets provide an extra layer of warmth and protection to newborn lambs. Traditional many sheep farmers use a plastic alternative, but Lamb Cosy provides a sustainable option for sheep farmers to ensure that their lambs have that extra protection for the every changing climate in the UK. The company was founded by, Annie Garside, after working in New Zealand where they have a similar product using NZ wool and wanted to make the same but using 100% British wool. |
 |
Millbrook Beds LtdSleep in Luxury Founded in 1946 by Walter Croll in Southampton, initially gaining recognition for its high-quality craftsmanship in upholstery and bedding. Millbrook Beds Ltd now use 100% traceable Hampshire wool in their collection of mattresses. |
 |
AVA INNESFounded by, Joan Johnston, with over 20 years of experience in luxury brands, leads the company with a focus on sustainability and innovation. Ava Innes pillows are designed to enhance sleep quality using Cheviot wool and organic cotton. Each pillow is handcrafted using a traditional layering process for even wool distribution. Wool is antibacterial, breathable, and sustainable, making it ideal for those with allergies and is perfect for bedding. This brand is dedicated to sustainability and comfort, and the Shepherd’s Crook logo signifies their commitment to using only the best materials sourced from local farmers. |
 |
Marsali TweedTimeless Elegance A new luxury British fashion house inspired by vintage trends from Christian Dior. The debut collection features Norfolk Swing Skirts made from British tweed, with cinched waistlines, hidden pockets, and sustainable cupro satin lining. The brand emphasizes sustainability and support for British agriculture, using British-spun tweed and leather sourced from a trusted British tannery. The collection includes five different tweed styles, available in three lengths (24, 26, and 28 inches) and sizes 6 to 14. |
 |
Dashing TweedModern Heritage Dashing Tweed is known for its innovative take on traditional tweeds, blending vibrant colors and modern designs with classic British wool. They offer a unique range of woven fabrics, all made in the UK, and provide bespoke tailoring services for both men and women. They sell fabrics by the metre, ready-to-wear clothing, and accessories like knitwear, hats, scarves, and gloves. Plus, they offer made-to-measure tailoring for various garments, including jackets, trousers, skirts, and coats. By joining British Wool, Dashing Tweed continues to push the boundaries of design while maintaining a strong connection to British heritage. The Shepherd’s Crook logo on their products serves as a mark of quality and authenticity, bridging the gap between tradition and modernity. |
 |
Spinney KnitwearCraftsmanship at Its Finest A new brand creating high-quality knitwear using 100% British wool, spun in Yorkshire. Founded by , Lucy and Issy, university students in Newcastle, passionate about the countryside and British wool. They both champion of British craftsmanship, creating knitwear that is both stylish and functional. Their vests are made from a blend of Bluefaced Leicester and Masham wool, known for being soft and durable. The Shepherd’s Crook logo on Spinney Knitwear is a symbol of their dedication to quality and sustainability, reflecting their commitment to supporting British farmers. |
 |
SOULPETComfort for Your Furry Friends Bringing the benefits of British wool to our furry friends with their range of vet bedding. The vet bedding is made from 100% pure and natural British wool, providing a cosy and snuggly retreat for dogs. It naturally inhibits bacteria, fungus, and dust mites, making it safe for homes with or without allergies. The use of British wool ensures that pets are kept warm and comfortable, while the Shepherd’s Crook logo signifies a commitment to using sustainable, high-quality materials. SOULPET’s products are not just for comfort but also contribute to a greener, more ethical world. |
 |
Arthur BealeNautical Heritage A brand with a rich nautical history, has incorporated British wool into their range of maritime clothing. One of the UK’s oldest chandlers, andhas a history dating back 500 years, originally established as John Buckinghams around 1500. They have created three British wool jumpers, the Oiled Wool Fisherman’s Jumper, the Classic Guernsey and the Iconic Zip Neck Jumper. |
 |
Peter ReedLuxury in Every Thread Renowned for its luxurious bed linens, located at the foothills of Pendle Hill in Lancashire, Peter Reed was established by its namesake in 1861.
They produce luxury bed linens and fine household textiles, adorning the beds of luxury hotels, super yachts, and grand estates worldwide. Collection exclusively sold in Harrods. |
|
The first half of 2024 has seen an exciting influx of new brands into the Shepherds Crook family. Each bringing their unique touch to strengthen the newness and demand of British wool.
Whether it’s luxury bedding, innovative packaging, or stylish apparel, these brands are united by commitment to quality, sustainability, and the rich heritage that British wool represents.
The Shepherd’s Crook logo on their products is more than just a symbol. It’s a promise of excellence, craftsmanship, and a brighter future for the British wool industry.