High Quality Knitwear by Oubas
BEHIND THE BRAND: OUBAS KNITWEAR
At the inception of OUBAS, when that first kernel of an idea began to form, was a concept and vision to bring knitted clothing production back into the community, creating pieces that are beautiful, timeless and valued.
“By striving to create pieces that are beautiful and valued, we are helping to ensure that something gets worn time after time and year after year. Thereby we are ensuring that all of the time and resources that go into each garment are really worth it.”
“We choose to use natural fibres and knit to order production, which has multiple benefits, including the almost elimination of waste garments and material. The process of knitting means just the right amount of yarn goes into each piece, with none of the usual offcuts associated with cut and sew clothing. The use of natural fibres also means that when a garment reaches the end of its usable life, it will quickly biodegrade, unlike synthetic based materials.”
OUBAS styles are very linked to the tones and shades found in the local Cumbrian landscape. The connection to natural beauty seen in the landscapes and using these shades in their knitwear means that they are always harmonious and the palette has a timeless quality to it. That connection and sense of place gives us a connection to the landscape and nature that we seem to have lost.
On a human level, using natural fibres breathe with wear, and are therefore much more comfortable. There is a natural drape and loftiness to using pure wools, and its natural characteristics are both antibacterial and insulating. It is a diverse fibre and using different breeds of sheep means we can achieve different textures and structures within a knit.
All designs are made in the OUBAS studio situated in Ulverston, Cumbria. The team combine heritage with modern knitting technology to produce traditional ‘fully fashioned’ knitwear, meaning each piece is shaped to fit with very little to no waste.
