Our carpet company grew from a successful yarn spinning project set up to find a good use for Herdwick wool. Herdwick sheep are a rare breed found particularly on the Cumbrian fells in the Lake District.

Natural carpet tones and textures have become more desirable, and there has been a renewed interest the Herdwick fleece. A Herdwick carpet is both hard-wearing and high-performance and perfect for domestic and commercial applications.

We also use wool from the Swaledale and Rough Fell breeds. These are both black-faced sheep and are more commonly found on the southern and eastern side of Cumbria as it borders with Lancashire, North Yorkshire and Northumberland. Like the Herdwick, they are both hardy sheep able to withstand the extreme climate and rough terrain of the Cumbrian Fells and Yorkshire Dales.

The Rough Fell is a bigger animal and has a whiter and longer fleece than the Swaledale. The number of Swaledales is considerably greater than the Herdwicks and the Rough Fells.


A hill farmer’s life can be tough. We are keen to help the Cumbrian fell and Yorkshire Dales upland farmers preserve their flocks so they can continue to farm their livestock in the traditional manner. For every square metre of carpet sold from our ‘Graphite’ and ‘Colourwash’ Ranges, we donate 25 pence to the respective Sheep Breeders’ Association.

The interesting textures of our carpets are gaining recognition. We hope that over time there will be an increased demand for Herdwick, Swaledale and Rough Fell wool products to allow Cumbrian and North Yorkshire farmers to achieve a fair price for their superior products at auction.

01539 628120

A selection of our British wool collection…