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The Modern Crafter: Nature, Wellness and Sustainability

We ask sister duo, Rachel and Siobhan, creators of The Modern Crafter a few questions on all things crafts, British wool and sustainability.

Tell us the story of how your business got started.

The duo behind the brand are Sisters Rachel and Siobhan. When Rachel was on maternity leave that she picked up her love of crafting again. She asked Siobhan, who is a talented print and pattern designer, to design her something to punch needle. Rachel enjoyed creating Siobhan’s designs so much. And found combining the creativity with crafting provided lot of wellness. And something that should be shared with others. Our range includes beginner punch needle and embroidery kits.

What inspires your brand /design process?

Inspired by nature, modern design and sustainability. We grew up in Edinburgh and often spent time exploring the wilderness of the Trossachs and enjoying nature. Our embroidery kits feature wildlife and the outdoors. Siobhan also specialised in screen printing. With punch needle designs, using super chunky yarn, lends itself perfectly for her modern design flair for bold abstract shapes. We work with sustainable fibers such as organic cotton, linen and we are extremely proud to now add our sustainable British Wool collection to our craft kits.

Why did you choose to use British wool in your products?

As a small business, we are mindful of the impact that our business makes on the planet. We care about the materials within our kits. We believe in using superior quality materials to give our customers the best experience making our kits. British Wool is superior in quality and we’re passionate about sustainability. Wool is naturally made and is much kinder to the planet than synthetic fibers. Which require oil and refineries to make synthetic fiber.

We now have complete transparency where the wool comes from, how it’s made and that it supports British Farmers. More importantly, know that the wool is made under the British animal welfare standards. We are also reducing our carbon footprint impact on the plant by not ordering wool from the other side of the world.

What do you value the most when using British wool?

We value the care and attention that has gone into creating, The Modern Crafter superior British Wool. Specifically designed for punch needle. We are extremely proud to support our local farmers. And provide our customers with a sustainable product that uses 100% British wool.

What is the dream and where will your journey take you next?

Our dream is to teach as many people as possible the many punch needle projects you can make using our British Wool. In addition, to developing our British Wool colour range and to have our British Wool punch needle kits stocked with partners across the world for everyone to enjoy being creative, getting crafty and love the self-care too!

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