100% Natural and Renewable
Every year, sheep produce a fresh fleece, making wool a fully renewable resource. In fact, a single sheep can grow on average 2-3 kilograms of wool annually – enough to make several duvets or a couple of jumpers. Unlike synthetic fibres, wool grows without depleting the earth’s resources, ensuring it remains an sustainable choice. |
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50% Carbon Stored Naturally
Did you know that wool is made up of 50% carbon by weight? Wool actively absorbs carbon dioxide from the atmosphere as it grows, locking it away for the lifetime of the product. This makes it a natural ally in combating climate change, as it reduces the carbon footprint of the textile industry. |
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The UK has more breeds than any country in the world – over sixty different breeds cared for by more than 35,000 sheep farmers on hills and lowlands. View them all in our British Sheep & Wool Book |
30% Moisture Absorption
One of wool’s standout features is its ability to absorb moisture – up to 30% of its own weight – without feeling damp. This property keeps you warm in winter and cool in summer, making wool the ultimate all-weather material. Its moisture-wicking ability also prevents the build-up of bacteria, keeping garments fresher for longer. |
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Biodegradable in Less Than 12 Months
At the end of its lifecycle, wool doesn’t harm the planet. Wool decomposes in soil in less than a year, releasing nutrients back into the earth. In contrast, synthetic fibres like polyester can take up to 200 years to break down, often releasing harmful microplastics into the environment. |
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9 Lives of Longevity
Wool products are built to last. On average, wool garments are worn for significantly longer than synthetic alternatives – up to 9 times more. Thanks to its durability and resilience, wool reduces the need for frequent replacements, helping to combat the throwaway culture of fast fashion. |
23 Million KGs of Wool Produced Annually
In the UK, sheep produce around 23 million KGs of wool each year, contributing to countless industries—from fashion to interior design and beyond. The UK alone is home to 16 million sheep, providing high-quality, sustainable wool for local and global markets. |
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0 Microplastics
Synthetic textiles release millions of microplastics into waterways with every wash. Wool, however, is naturally microplastic-free. A study found that 94% of microplastic pollution comes from synthetic materials, highlighting wool’s role as a cleaner alternative. |
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