soul nature – Meet the Maker
The Story Behind soul nature
Christine Armstrong and Susan Spencer are lifelong friends who have collaborated for over three decades. They combine their shared passion for British sheep’s wool with a talent for design and a drive to make things happen.
Both are dedicated advocates for wool. Christine pioneered Thermafleece, the first British sheep’s wool insulation company, and remains actively involved in the Campaign for Wool. Susan, a textile designer with a deep appreciation for natural materials, has long championed sustainable craftsmanship. Their combined expertise, love for the material, and commitment to British industry form the foundation of soul nature.
We sat down with Christine to find out more about soul nature.
Can you tell us a bit about the story behind soul nature? What inspired you to start your business?
Having had a lifelong connection to wool and working with coarse coloured wool from the UK. I was inspired to create soul nature – a collection of products designed to nurture relaxation and well-being.
Our cushions, pet beds, and yoga mats offer more than comfort; they provide a sanctuary for intentional rest in the midst of modern life’s demands.
soul nature reflects my belief in the power of natural materials to create spaces of calm and connection, bringing the timeless essence of wool into everyday moments of peace.
If you could describe soul nature in three words, what would they be?
Innovation, luxury, and functionality.
Inspirations and Values
What are the benefits of using British wool for your yoga mats and cushions?
Our designs strike a harmonious balance between modern sophistication and traditional craftsmanship, reflecting the rich heritage and innovative spirit of British products and industry.
- Sustainability: We are deeply committed to sourcing wool sustainably, ensuring minimal environmental impact while championing a renewable and biodegradable material.
- Supporting British Industry: By using British wool, we actively support local farmers and manufacturing communities, helping to preserve and promote the legacy of British craftsmanship.
What role does community and collaboration play in your business?
Community and collaboration are the cornerstones of our business. By working closely with suppliers, we ensure every product tells a story of shared values and collective effort.
Collaboration allows us to innovate responsibly, while our deep ties to the community help us support the people and traditions that make our products unique. Together, we strive to create a positive impact that extends beyond our business, inspiring others to join the journey towards sustainability.
What’s one piece of advice you’d give to someone starting a sustainable business today?
Don’t be in a rush. Focus on building a transparent supply chain and prioritise quality over quantity. Sustainability isn’t just a feature; it’s a philosophy that requires commitment, innovation, and constant learning.
Build strong relationships with like-minded partners and never lose sight of the impact your business can have on the planet and future generations.
For Customers
How do your products contribute to a more sustainable lifestyle?
Our range is thoughtfully designed to help both people and animals find rest and rejuvenation amidst the stress and strains of modern life. By encouraging moments of pause, our products enrich lives and foster mindfulness.
Using sustainable materials like British wool, we not only reduce environmental impact but also create high-quality, long-lasting items that inspire conscious consumption. By choosing our products, customers embrace a lifestyle that values rest, connection, and sustainability.
Do you have any tips for customers who want to incorporate more sustainable practices into their daily lives?
- Focus on quality over quantity – invest in beautiful, durable products that bring joy and serve a purpose.
- Embrace the ‘less is more’ philosophy.
- Consider how every purchase impacts the environment – opt for items made from sustainable materials and support local British businesses.
- Making small, mindful choices leads to a more sustainable lifestyle over time.
The Future of soul nature
What are your goals for Soul Nature in 2025 and beyond?
Our primary goal is to continue developing and sharing our thoughtfully crafted products with a wider audience. Making them more accessible to those seeking sustainable and restful living.
We aim to build greater awareness of our brand’s commitment to enriching lives – both human and animal – through sustainable, high-quality designs. Beyond that, we aspire to expand our offerings, strengthen our connections, and inspire a movement towards mindful consumption and conscious living.
Are there any exciting new products or projects you’re currently working on?
We’re always exploring new product ideas, including luxurious throws and wraps that complement our current range while staying true to our brand ethos of using British wool and eco-friendly materials.
soul nature embodies the best of British wool – sustainability, innovation, and timeless quality. If you’re looking to bring more intentional rest and eco-conscious living into your home, their beautifully crafted products are a perfect choice.
Follow Soul Nature’s journey and explore their range today!