Why wool is the best choice

As the Intergovernmental Panel on Climate Change (IPCC) reports that the Fashion industry has the biggest carbon footprint. They urge governments and business to act faster to help save the planet. Could the use of natural fibres – such as wool – reduce this impact? Naturally Wool Wool fibres have natural properties that can out-perform […]
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The Modern Crafter: Nature, Wellness and Sustainability

We ask sister duo, Rachel and Siobhan, creators of The Modern Crafter a few questions on all things crafts, British wool and sustainability. Tell us the story of how your business got started. The duo behind the brand are Sisters Rachel and Siobhan. When Rachel was on maternity leave that she picked up her love […]
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Charl Knitwear: sustainable clothes shopping whatever your budget

Charl Knitwear prides itself on ethical, sustainable sourcing production to create beautiful pieces of clothing and accessories designed to last a lifetime. We talk to Frankie Davies about her views on slow fashion, discovering how we can all shop for clothes in a more responsible way.
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The science behind British wool

It might be pouring with rain, snowing, windy or beautifully sunny – whatever the weather, you’ll always see sheep grazing happily in the British countryside. And that’s thanks to their clever wool coats, which protect them in all weathers!
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Why is British Farming the most sustainable in the world?

This handy little animated video helps explain why British farming is the most sustainable in the world...
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How wool interiors can help clean the air in your home

Wool is a complex, natural fibre, bringing many specific benefits to a wide variety of different products.  But did you know that choosing wool interior products, such as carpets, can actually help to remove potentially harmful chemicals from your home?
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Wool & synthetics – what’s the difference?

Wool is an amazing natural fibre. Composed of proteins, its complexity provides many features and benefits that man-made fibres could never replicate. This means improved performance across all types of products – flooring, furnishings, clothing, beds and bedding – the list goes on!
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Eye opening facts from The World Economic Forum

The World Economic Forum has highlighted some shocking facts recently, explaining how our culture of fast fashion harms the environment.
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Sleep better with wool bedding

Dr Graham Ormondroyd is Head of Materials Research at Bangor University. With a background in natural materials science, Graham has published numerous research papers on the benefits of biomaterials, such as wool, and their ability to replace plastics. Graham explains how bedding – pillows, duvets, mattresses – made from wool can help you sleep better and longer.
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