Reclaiming the Fibre

The influence of consumer decisions on the wool industry! In the quest for affordable and convenient products, as a society we have inadvertently played a significant role in the decline of the British wool industry. The rise of cheap synthetic, oil-based materials has overshadowed the unique qualities and benefits of British wool. Choosing British wool […]
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The Natural Choice: Insulating Your Home with British Wool

When it comes to making your home energy-efficient, choosing the right insulation material is crucial. While there are various options available in the market, one stands out as a natural and sustainable choice – British wool. Insulating your home with British wool is a smart and eco-conscious choice. From its excellent thermal performance to its […]
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A Day In The Life: The UK’s First Female Wool Grader

With a rich history dating back over 70 years, British Wool stands as a cornerstone in supporting farming and agriculture while providing vital employment opportunities throughout the UK. Nestled in the heart of this legacy is Amy-Jo Barton, a 22-year-old trailblazer breaking gender norms and stereotypes as British Wool’s youngest and first female Wool Grader. […]
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Christmas Rag Wreath – How to Guide

If you’re like us, you’ll have heaps of wool fabric scraps laying around, from previous craft projects but really just collecting dust. Why not show off your collection this Christmas with a super easy rag wreath. What you’ll need: Wire wreath form (we preferred one with 3 inner rings) Wool fabric scraps Pinky shears Ruler […]
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Rethinking Black Friday

Black Friday has become synonymous with frenzied shopping, long lines, and unbelievable discounts. However, amidst the chaos of this consumer-driven extravaganza, it’s essential to pause and reflect on whether the pursuit of endless deals is truly beneficial. The Frenzy Black Friday, originally a one-day shopping event following Thanksgiving in the United States, has evolved into […]
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A Carpet of Curiosity

Quirky Curiosity is a new richly patterned wool carpet, boldly coloured and intricate in nature.  It joins Alternative’s award-winning collection created in collaboration with some of our best-loved interior decorators, textile artists and design students. Aamina Desai, the talented mind behind Quirky Curiosity, emerged victorious in Alternative Flooring and British Wool’s prestigious competition, dedicated to […]
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Crafting a Cosy Christmas

This Christmas, let’s delve into the enchanting realm of British wool and discover how it can infuse warmth, charm, and a sense of tradition into our creative pursuits. British wool proves to be a versatile and sustainable option for any Christmas crafting projects. Its unique qualities, marked by exceptional quality, warmth, and durability, make it […]
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Why Our Bodies Crave More Sleep in Winter

As winter takes hold, many of us find ourselves yearning for the cosy comfort of our beds and the solace of an extended slumber. It’s not just a matter of personal preference; our bodies, in fact, seem to instinctively crave more sleep during the winter months. And should be aiming to get 7-10 hours per […]
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Celebrating Wovember

As the leaves fall and the temperatures drop, there’s one thing on the minds of many wool enthusiasts: Wovember. Wovember is not just a clever play on words; it’s a month-long celebration of all things wool. This annual event, which takes place throughout November, serves as a platform for highlighting the incredible versatility and sustainability […]
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