British wool has a storied history, often shrouded in myths and misconceptions. In this blog, we’ll unravel common myths surrounding British wool and reveal the truth about this incredible fibre. Whether you’re a longtime wool enthusiast or just curious about its benefits. You’ll discover that British wool is more versatile, sustainable, and softer than you […]

The Chelsea Flower Show, renowned for its celebration of horticultural excellence and innovation. But its turning heads this year not just for its floral displays but in recent years its focus on sustainable initiatives. Among the standout features of the 2024 show is the innovative use of British wool, particularly the use of TrueWool insulation. […]

As the blossoms bloom and the sun is finally showing its face. We embark on a seasonal shift that calls for a wardrobe transition from winter to spring and summer. While the instinct may lead us to stash away our woollens until the chill of autumn returns. There is a compelling case to be made […]

Puffin Packaging is making waves in the industry with their latest innovation. A certified 100% British wool cold chain packaging product. This groundbreaking achievement underscores Puffin’s dedication to sustainability and cutting-edge solutions in packaging. Partnership and Innovation At the heart of this achievement lies a collaborative effort between Puffin Packaging, University of Huddersfield, and us. […]

Introducing Wool Insulation Wales Ltd, a pioneering venture established in 2022 by Ruth-Marie Mackrodt and Mair Jones. This duo team have a combined experience exceeding five decades in construction and housing. Plus, Mair Jones is also a multi-generational sheep farmer and understands the challenges faced within the agricultural community. Tell us about TrueWool®? Our flagship […]

In an era of mass production and globalised supply chains. There is a growing appreciation for products that embrace tradition, sustainability, and localism. In this article, we will explore the British wool supply chain and highlight some notable UK brands that are not only sourcing local wool but also championing traceability and transparency in their […]

Unravelling the Threads of Brits’ Discarded Fashion Habits Brits threw away an average of 116 pieces of clothing in 2023. A year on year increase of 61%, according to new research… Over the past five years, conversations around ‘fashion conscious’ in the clothing industry have surged online and in the press. The research shows more […]

Can you tell us about the inspiration behind Devon Duvets and how the journey began? Devon Duvets was founded by husband-and-wife team, Dick and Pauline Beijen. They had left their busy international lifestyle for one that was more sustainable by moving, with their children, Anna and Jake, to a smallholding on Dartmoor in 2008. With […]

Sleeping on and under wool has been shown to:  Give better thermal regulation during sleep than any other fibre Absorb perspiration better than alternative fibres Provide comfort and support on pressure points Create a cleaner sleep environment Support British sheep farmers Reduce your carbon footprint Often perceived as a fibre exclusively for colder weather. Wool […]