In a world where transparency and sustainability matter more than ever, Laxtons is leading the charge with Wooltrace — a fully traceable yarn collection made from British wool. We caught up with Rochelle Tracey, National Accounts Manager, at Laxtons to explore the story behind the fibre, the farms, and the future of traceable yarn. Wooltrace: […]

When it comes to sustainability, few words carry more weight—and more confusion—than “traceability.” But for Woolroom, traceability isn’t just a buzzword; it’s a core principle driving their mission to create healthier, more transparent sleep environments. In this Q&A, we speak with Woolroom’s Managing Director, Chris Tattersall, to uncover the journey behind their fully traceable British […]

A Q&A with Justine Kate Lee, founder of the London City Farm Yarn Project. In a city better known for its skyscrapers than its sheep, the London City Farm Project is quietly reshaping how we think about fashion, wool, and sustainability. We caught up with founder Justine Kate Lee to find out how a passion […]

Over the past few weeks, the term “Boom Boom fashion” has echoed throughout the fashion world. The phrase emerged shortly after Prada’s fur-filled Milan show and has been gaining traction since. Characterised by extravagance, bold colours, and excessive consumption, this trend celebrates maximalism, often at the expense of the environment. Flashy and flamboyant, Boom Boom […]

Melin Tregwynt, a renowned Welsh woollen mill with over a century of heritage, is proud to unveil its limited-edition Welsh Wool Collection. This collection is the culmination of a three-year collaboration under the Gwnaed  Gwlan/Made with Wool project, aiming to rejuvenate the Welsh wool industry by reestablishing a commercial supply chain for locally grown […]

For James McIntosh, knitting was never part of the plan. A successful food writer, television presenter, and the Global Ambassador for AGA cookers, James built a thriving career traveling the world. But life took an unexpected turn when, at the age of 35, he was struck by severe depression. The Journey into Knitting James grew […]

How Can Wool Help Reduce Their Harm in Your Home? When it comes to creating a healthy home environment, we often think about air purifiers, houseplants, and ventilation. However, one hidden factor that significantly impacts indoor air quality is the presence of Volatile Organic Compounds (VOCs). These invisible chemicals can be found in everyday household […]

Q&A with John Arbon Textiles At John Arbon Textiles, heritage and craftsmanship go hand in hand. Known for their beautifully spun yarns and commitment to traditional techniques, the mill has built a loyal following among knitters, crafters, and fibre enthusiasts. But what goes on behind the scenes to create these beloved woolly treats? In this […]

Valentine’s Day isn’t just about romance – it’s also the perfect time to celebrate friendship, self-care, and the little luxuries that make life special. Whether you’re treating your significant other, your best friend, or yourself, a British wool gift is a thoughtful and sustainable way to show you care. Wool is natural, biodegradable, and supports […]