At a time when the construction industry is under pressure to decarbonise and prioritise healthy indoor environments. Truewool is proving that the solution might just lie in one of Wales’ oldest resources: wool. We caught up with Mair from Truewool to find out more about the innovation, sustainability and future vision behind their natural insulation […]

A Symbol of Trust, Tradition and Traceability Since 1972, the Shepherds’ Crook logo has stood proudly as the mark of genuine British wool. Instantly recognisable and steeped in meaning, it represents more than just a product label. It’s a symbol of trust, quality, and the rich heritage of British sheep farming.  The Birth of a […]

“In Return”: A Living Wool Sculpture Unveiled at Glastonbury’s Silver Hayes A bold new vision for wool has arrived at one of the UK’s most iconic cultural events. We are proud to partner with Glastonbury Festival’s Silver Hayes and pioneering design studio re:right for ‘In Return’. A sculptural installation that places British wool at the […]

Devon Duvets Takes British Wool to Europe with New Dutch Website Devon Duvets, the award-winning family business known for its handcrafted, sustainable wool bedding, is taking its next big step—expanding into the European market. Founded over 17 years ago by husband-and-wife team Dick and Pauline Beijen. Devon Duvets has built a reputation for producing premium, 100% […]

British Wool jumpers provide many benefits for both men and women who make the choice to wear them. The natural qualities of wool are crafted and designed for jumpers to help many people keep warm, keep comfortable and much more. Traditional Craft Each wool jumper is a testament to the rich heritage of British Wool […]

We’re delighted to introduce artist Deanne Doddington Mizen. Who combines a passion for sustainable materials with a deep connection to the landscape of North Wales. Deanne’s work spans painting and sculpture, with British wool playing a starring role in her creative process. Here, she shares her journey, inspirations, and the unique qualities of British wool. […]

For nearly a century, the Bradford Textile Society Design Competition has stood as a vital platform for nurturing the next generation of textile designers. Founded in 1925, the competition is the longest-running of its kind in the UK, spotlighting innovation, craftsmanship, and creativity from budding talent across the country. In recent years, we have proudly […]

In a world where transparency and sustainability matter more than ever, Laxtons is leading the charge with Wooltrace — a fully traceable yarn collection made from British wool. We caught up with Rochelle Tracey, National Accounts Manager, at Laxtons to explore the story behind the fibre, the farms, and the future of traceable yarn. Wooltrace: […]

When it comes to sustainability, few words carry more weight—and more confusion—than “traceability.” But for Woolroom, traceability isn’t just a buzzword; it’s a core principle driving their mission to create healthier, more transparent sleep environments. In this Q&A, we speak with Woolroom’s Managing Director, Chris Tattersall, to uncover the journey behind their fully traceable British […]