Spotlight on the Board
17 September 2025An Interview with Penny Chantler As part of our depot open days this September and October, we’re shining a light on the people behind British Wool. First up is Penny Chantler, board member for the English Southern Region, farmer, and lifelong advocate for wool. From Textiles to Farming Penny’s journey with wool began at […]
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From Fleece to Fashion: A Q&A with Dashing Tweeds
16 September 2025Dashing Tweeds has carved out a unique place in British fashion, blending heritage with innovation to bring tweed into the modern age. We sat down with Guy Hills, Director of Dashing Tweeds, to talk about their journey, their commitment to sustainability, and what’s next for this bold, forward-thinking brand. The inspiration behind Dashing Tweeds […]
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Second-Hand Knitwear
13 September 2025Reconnect with British Wool’s Heritage (and Save the Planet While You’re at It) As summer fades into autumn’s rich tones, September invites us to rethink how we dress—and what we choose to wear. This is Second-Hand September 2025: a movement that celebrates fashion with purpose. At its heart lies second-hand knitwear – cosy jumpers, timeless […]
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How to Use Wool Rugs in Every Season
11 September 2025When most people think of a wool rug, their minds jump straight to winter: cosy nights, soft textures, and extra warmth underfoot. And while wool certainly shines in the colder months, that’s only part of the story. Wool is one of nature’s most versatile fibres; breathable, resilient, stylish, and even able to help keep the […]
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Sustainable Fashion and Wool Should be Your First Choice
3 September 2025September is a month dedicated to slowing down fashion and celebrating clothing that lasts. In a world where fast fashion dominates, the true value of natural fibres often gets overlooked. Wool is one of nature’s most sustainable fibres. And it’s a powerful alternative to disposable clothing. From its ability to be repaired and cared for […]
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Are Wool Jumpers Suitable For All Seasons?
2 September 2025Wool has long been considered a winter staple, but what if we told you that wool jumpers are far more than seasonal attire? In fact, thanks to the incredible natural properties of wool, these jumpers offer year-round comfort, style, and sustainability. At British Wool, we work closely with farmers across the UK to champion this […]
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From Palaces to Homes: The Brintons’ Story
27 August 2025Few names in the flooring world carry the history and prestige of Brintons, a company that has been weaving carpets since 1783. From people’s homes to palaces, hotels, and even cruise ships, Brintons’ carpets have left their mark on some of the world’s most stunning interiors. “Brintons began manufacturing woven carpet in Kidderminster in 1783,” […]
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Why are Wool Socks good for your feet?
22 August 2025When it comes to looking after your feet, few materials offer the same natural benefits as wool. Comfortable, breathable and naturally temperature regulating, wool socks have long been a favourite for people who spend time outdoors — but they’re just as valuable for everyday wear too. At British Wool, we’re proud to celebrate the remarkable […]
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Weaving Tradition with Purpose – The Avena Carpets Story
12 August 2025Nestled in the rolling hills of Southowram, just a few miles from the historic textile stronghold of Dean Clough, Avena Carpets is quietly continuing a story that began over 50 years ago. A story of heritage, craftsmanship, and the enduring power of British wool. A Legacy Woven into Every Thread The origins of Avena […]
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